As demographic transitions accelerate and Baby Boomers increasingly shape the aging marketplace, understanding cohort-specific expectations has become strategically essential for Life Plan Communities. The 2025 Holleran National Study on Aging was designed to explore how older adults’ expectations are evolving across key dimensions, including lifestyle engagement, community identity, relocation motivations, dining standards, sustainability priorities, and financial model preferences. The research was made possible through the generous support of Plante Moran Living Forward, RLPS, Sabal Strategies, and Thomas Cuisine.