A community can be defined geographically (location), demographically (characteristics) or simply as a group with common interests. 

Communities share a common focus for one of the above reasons, and therefore are motivated to provide input into a serving organization’s planning and performance. 

Holleran works with not-for-profits, government agencies, community service organizations, aging services/healthcare providers, educational institutions, and foundations to help them achieve their strategic planning, delivery of service and programming objectives. Input from constituencies served is invaluable in determining:

• Unmet needs
• Behaviors
• Perceptions and misperceptions
• Preferences
• Consensus
• Emerging trends
• Public opinion

Examples of Community Research include:

• Household surveys on topics such as food safety, land use, bioterriosm, community development initiatives
• Community Health Assessments – Collection of health statistics along with issues relating to social services, public safety, recreation, children and youth programs, etc. 
• Behavioral Risk Factor Surveillance System (BRFSS) and Youth Risk Behavior Surveillance System (YRBSS) – in accordance with Centers for Disease Control protocols
• Subpopulation Research – may include religious sects such as Amish, minority groups, consumers with disabilities or LGBT individuals
• Focus Groups – Holleran provides focus group recruitment and facilitation services. Groups can be conducted with random community members, minority groups, employees, or hard-to-reach populations.

Developing customized and reliable survey instruments, statistically sound sampling strategies and actionable reporting are critical. Let us put our expertise in Community Research to work for you. Call 866.736.0474 for more information or to request a customized proposal.